A fly-by-night scammer might promise you anything and deliver nothing, but as a general rule, an established business will honor their money back guaranty. One reason marketers give such a guaranty is that people in general are afraid that the product won’t meet their needs. By taking away the risk & fear factor, the seller sells so much more product that the few refunds that may be requested are more than covered by profits on the extra sales made.
When I was starting out, trying to sell my first book on making money in real estate, as usual, there were many other books for sale on the subject. Some were pretty good, others were plagiarized stuff by people with no experience. The worst ones were by total idiots who penned worthless platitudes like “Buy cheap, sell dear!”… “Don’t work for money, make your money work for you.”
At the time my first inclination was not to offer a refund because I felt some buyers might buy only to steal my ideas and sell pirate versions. Then adding insult to injury, they might ask for their money back. I sold a fair amount of books and by chance I met a chap who never had an original thought, but who copied other ideas including mine. He sold his pirated stuff with an”iron clad guaranteed refund.” I was sure he must have a lot of refund requests, but it turned out otherwise. He told me that most people who bought from him couldn’t be bothered to re-wrap and send back the product in resealable condition. On digital stuff, they couldn’t be bothered to even send an e-mail. Not only that, most of his “opportunity seeker” buyers could not tell the difference between good advice (like mine) and his stuff which he admitted was not original. So his refunds were under 2% of sales.
After that conversation, I offered an “iron clad guaranteed refund if not satisfied for any reason.” In twenty years I had only one refund request. When I asked the lady why, she said, “I like digital books better and your printed book is too heavy to carry around.”
“ Was the information OK? “ I asked. “Yes but I still want your unconditional refund.” I gave it to her along with with the return postage on my thick book and a free digital version as well. She was so pleased she became one of the best customers of my publisher, Eden Press of California. Thus from a seller’s point of view you can see that granting a refund request immediately and “with a smile” can gain a seller friends and repeat customers.
Some sellers just want to rip off customers, and these days, if you put in “their name plus Scam?” into Google, you will quickly see if they are responsible providers of good products and services or rip off artists. Thus the bottom line is there is nothing particularly deceptive or sinister about guarantees. Every marketer should offer a guarantee. If you as a buyer do a minimal check to verify that the seller has a good reputation, you should be able to get a refund on the terms stated in the offer.